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If you have a website and you want to start monetizing it, then Google AdSense is going to be one of your first options. This is a great start to try to understand ad monetization and online marketing. It’s a very popular ad network, accessible, and easy to set up. But at some point, publishers needing to optimize their ad monetization strategies will start taking a look at what else is in the market.

Some frequent questions you may have about Google AdSense are:

  • How to request Google AdSense?
  • Does my blog qualify for AdSense or not?
  • Am I eligible to apply for Google AdSense?
  • What are Google AdSense requirements?
  • Why did Google AdSense reject my request?
  • What to do if Google AdSense rejected my request?
  • If you can’t monetize with Google Adsense, which are the best alternatives?

But first, how does Google Adsense work, and how it is so popular?

Google AdSense is a free ad-serving program that allows publishers to earn an income by showing ads that are pertinent to their website’s content, in conjunction with the customer’s geographic area. These ads can generate revenue on either a per-click or per-impression basis.

AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary.

Sounds like a win-win, right? There are many bloggers and publishers who are making a complete living from their blogs or websites and Google AdSense.

But since everybody is running behind them, they have made the approval system very strict. If you make little mistakes, you could get rejected. So, now that we’ve established what Google Adsense is and how does it work, here are a few reasons why Google could reject your AdSense application.

While AdSense is easy to manage and deploy, if your content is not appropriate, or you haven’t published enough content yet, you may have to look elsewhere.

Google gives a lot of value and attention to the content of the blog before accepting it. If the content is poorly written and has grammatical mistakes Google will reject the blog right away.

But not only the content needs to be grammatically correct, it must also be unique and has to provide value to the users and readers of the blog. So the number one reason is the poorly written content on your blog.

Page Type / Design of your blog 

Blogs that are poorly designed and are hard for the visitors to understand get rejected by Google AdSense. You must have a good and neat design which comforts the eye and is beautiful in the look. This is very because that will define the amount of traffic to your website. Organic traffic shows that you are creating legitimate content and that your website is of high quality.

On the other hand, if you follow sneaky tactics in attracting visitor’s attention to your website, chances are you’ll have a high bounce rate. Also, if you are paying for your traffic, Google will know about it

No Privacy Policy, About Us, or Contact Us page

There are some pages which you must have before applying to Google AdSense if you want to get accepted.

These are about us, privacy policy, and contact us pages. These pages give the impression that you are a professional and that you are working according to Google Policies. Keep in mind that having a privacy page is also one of the requirements for Google AdSense. Many people simply ignore the significance of having a legitimately written privacy policy accessible on their website while some don’t even have it at all!

Google takes users’ privacy seriously and they want you to do the same. It is mandatory to have a privacy policy on your website. Ignoring this step will result in immediate rejection.

Site Does Not Comply With Google AdSense Policies

No rich, unique and meaningful content, no organic traffic, pages with little to no original content, or bad user experience through clear navigation and organization.

Your website may be the one that drives traffic through illegal sources, sites with excessive keywords or poorly coded design are usually rejected. AdSense does not want to be affiliated with any type of website that leads to inappropriate or suspicious websites. If you don’t want to be rejected, double-check your own links and backlinks that point to you from other websites. Remove any that have anything to do with inappropriate content.

So you need a complete guidance and a list of things that you need to do before applying for Google AdSense.

10 things to do before adding Google AdSense

Write High-Quality Content

The first thing you need to do before applying for Google AdSense is to write high-quality content. This is a very important thing which you can’t ignore at any cost. The content needs to be original and useful and not plagiarized from other websites. Do not expect to get into AdSense by writing short posts or posts that only contain images and videos.

Google loves the blog who are providing high-quality content and its visitors are enjoying it. Keep in mind that your application will be reviewed by humans and you have to impress them to get approved by AdSense. 

Here are some tips for your improve your content:

  • It has to be unique and original
  • With proper headings and bullet lists
  • Fee from grammar and spelling mistakes
  • It has to be long enough, useful and informative

Create a Privacy Policy Page for Your Blog

One of the common mistakes that most new bloggers. Even though there are people out there saying that having a privacy policy for a blog doesn’t make sense, they are wrong!

The first thing you will need to apply for Google AdSense and get approval is the privacy policy of your blog or website. If you don’t have it you cannot get approval. It’s a requirement of AdSense and secondly, this privacy policy means you are not a fraud and you are taking it seriously. Google will check the rest of the conditions only if you have this policy.

A privacy actually describes to your readers what they will get on your blog, what they should do, and what they should not. WordPress already has a feature now which allows you to quickly create a privacy policy page with just one click away. The other option is to use Privacy Policy Generators online. If you search for privacy policies examples and you will find many.

Create About Page

Like privacy policy, you must have an about page so that you can get approved. This also shows that there is a real person behind the blog.

An About page has a significant role and importance regardless of whether you should prefer not to apply for AdSense. But when it comes to AdSense, they are about zero chances of getting approved if you are not showing this page.

The About page basically describes you and your blog. This will not only help you establish a relationship with readers but it will also make them trust you.

Setup a Contact Us Page

It’s quite obvious that everyone has its own opinion. What one of your reader’s likes maybe it’s irritating for someone else. At that point, it’s better to offer them an opportunity to speak up to you and tell how they feel about your blog, what they want to be edited, what they enjoy, or hate.

Create a contact page, and if possible add your email that you are going to apply for Google AdSense. By creating this you are telling Google that we care for our customers, visitors and we are ready to help them. They can contact us anytime.

Have a Clear Navigation Menu

One important step: Google AdSense mentions in their rejection email that your website should have a clear navigation menu to help your readers find your pages and access the content before you consider applying again for AdSense.

Along these lines, what you’ve to do is to work on your menu by adding all important categories and pages i.e about us, contact us, and privacy policy to help your readers easily locate the content that they are looking for. The more you care about improving your visitor’s experience the higher chances will be to get approved by AdSense.

When you apply remember to put your name and email address in some easily visible area like about and contact pages. It will confirm to the Google AdSense team that it is the same person who applied for AdSense and not some spam.

This accelerates the verification process and within no time, you’ll be able to enjoy the completed approved AdSense account.

Have Some Good Number Of Posts

What should be the minimum number of posts before applying for Google AdSense? There is no confirmed answer.

Every single one of the posts you make on your website can attract potential customers to follow your posts continuously. By posting regularly and increasing your visibility, you gain more chances to improve your traffic.

Make sure you’re 18

This is the misstep that newbies bloggers are making who are under 18. They compose a mistaken age and get rejected. You have to use your right date of birth and age while applying for the Google AdSense account.

Since Google AdSense isn’t for individuals who are under 18. A few people understand this issue in the wake of being negated a couple of times with no genuine explanation.

Use top-level domain

In the event that you have a blog with Blogspot and space is your blog.blogspot.com, at that point chances are you will get approved rapidly.

However, you won’t have the option to utilize that in some other areas like .com. You’ll need to present the request to overhaul your AdSense account. Pick a short, one of a kind and simple to recall area that is identified with your blog specialty. Top-Level Domain is really important because it Increases your search engine ranking. As you build your business and develop your website with quality content, your domain name will become more and more recognizable in search engines, which draws more customers in your direction.

Improve your Blog Design 

Your blog configuration matters a ton. A spotless, expert, and quick stacking plan is valued by Google. When you visit a site what’s the main thing you search for? It’s a blog structure. With so many blogs out there and so many themes, a good blog design will help the blog to stand out and be easily recognizable to visitors.

Your blog configuration is the greatest thing after content. This speaks to your ability, experience, and skills. There are a great many sites that give free proficient-looking topics to your blog. 

Check your content-type

Be cautious with what kind of content you are distributing because this is something that really matters.

Here are some regular content types that are not allowed by AdSense.

  1. Sex entertainment/Adult materials
  2. Pilfered Content
  3. Hacking or Cracking Tutorials
  4. Unlawful Drugs/Paraphernalia
  5. Some other Illegal Stuff

If you can’t monetize with Google Adsense, which are the best alternatives?

You can look at other Google Adsense Alternatives like the following

  • MediaFem: Founded more than 10 years ago, MediaFem always keeps up with the latest revolutions in the digital market. The Publisher meets a platform that offers transparency and daily control of the activity. Such is the transparency and security they offer, that the use of their services is free of cost, their work model is based on Rev. Share 70% for Publishers.

Their solutions allow the publisher to choose from header bidding or the traditional One Ad Code option. MediaFem offers all kinds of formats like video, display, mobile, and native.

Sign up is Free, you can do it here.

  • ClickBank: Clickbank is an e-commerce platform that connects digital content creators and affiliate marketers. The platform works through an affiliate network, allowing registered users to increase their visibility and promote their products to more consumers.
  • Medium (to create content in his own platform): Medium is a social publishing platform that is open to all and home to a diverse array of stories and ideas. From this page, readers can find dynamic thinking, and expert and undiscovered voices that can share their writing on any topic.
Conclusion

Ads can be a useful means of monetizing your website. However, their efficacy will depend on factors such as traffic levels, your target audience, etc. Additionally, although an ad network such as AdSense can be helpful, it’s important to consider alternatives and ensure you’re using the method that’s the best fit for you.

Finding the best alternative to AdSense depends on a number of factors, including your audience size and composition and the maturity of your ad ops team. But once you start looking beyond what AdSense can offer, you’ll see the enhanced capabilities available to optimize your advertising revenue and performance.


Also published on Medium.


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