An Ex-Googler who was the product manager of Blogger from 2003-2006 revealed that Google tolerated spam on its network. He said that resources were devoted to fight spam on the Search side but not for Adsense or Blogger spam. According to tweets by the ex-Googler, spam was tolerated in order Read more…
Video ad spending skews less native because in-stream video ads are hugely popular with advertisers. These video ads are found on ad-supported over-the-top (OTT) services like Hulu and Roku and are even more prominent on YouTube, which alone will account for 11.5% of US digital video ad spending this year. Read more…
One of today’s most celebrated emerging technologies because of its wide potential in terms of security, transparency and collaboration, Blockchain has been gaining more space in different market segments. In the marketing industry, for example, the decentralized record platform can play a key role, as it can bring a number Read more…
MediaFem allows you to make that money without having to sell anything to anyone, or make it register on an unknown website, or download something suspicious to your PC! If you want to know finally how to make money thanks to MediaFem, this is the information you need to know. Read more…
There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem. If Google implements third-party cookie blocking, the first result would be to further entrench the large consumer-facing platforms, much Read more…
Advertising is presented as one of the most common ways to get a blog and other web portals to earn an income. Thanks to the Internet, ads have jumped from physical media to virtual. The paper publishing industry has seen its funding reduced from this source, while online sites became Read more…
If you were at either CES or Mobile World Congress, you know 5G is going to be big in 2019. The ultimate goal of the technology is “to have far higher speeds available, and far higher capacity per sector, at far lower latency than 4G.” This will allow for the development of Read more…
Asked why they’d installed ad-blocking software 71% of respondents cited a desire to avoid advertising while 49% cited security and privacy concerns. Encouragingly for advertisers the research indicates that internet users would be willing to accept less invasive forms of advertising in return for being given greater control of both Read more…
As marketers debate over how to engage digital consumers, younger generations are increasingly installing ad blockers to avoid the hassle of interacting with advertisements. Verizon Media research director Anita Caras blames the ad industry for this in her Transforming the Journey panel, held last week at The Big Bang event Read more…
In a riposte yesterday that was not very surprising, the voice of UK advertisers — ISBA — told the IAB UK that it wasn’t all that helpful to label brands looking for click-through-rates (CTR) in reports “click heads.” It was obviously intended as a lighthearted jape to usher in Tuesday’s Read more…