With 87 percent of websites incorporating video content into their marketing strategies in 2019, video advertisement has been a major player in the online advertising environment in recent decades. The word “video advertising” refers to all internet display commercials that include video and ads in other formats that appear inside Read more…
The statistics for digital video advertising are difficult to overlook for publishers trying to make an impact: Online videos are watched by 78 percent of the population on a weekly basis, and 55 percent on a regular basis. 64 percent of users are more likely to purchase a product after Read more…
As the Digital Marketing industry evolves, a dilemma has emerged: deciding which of the multiple ads should a publisher use as a blogger. For example, since the invention of the internet, display ads have been a popular solution. Another is native ads, which are still recent and only gaining traction. Read more…
Try taking a look back the next time you’re in public transit, in a city, or in a workplace. With the growing use of tablets, Bluetooth headphones, and connected devices, it’s easy to see that we’ve entered a modern era of audio and that audio ads are a ripe chance. Read more…
Publishers have more opportunities than ever before when it comes to selecting the right ad forms now, thanks to the rapid rise in digital ads. The duopoly’s rivalry has contributed to the evolution of the open web. As advertising money began to flow through closed systems such as Facebook, publishers Read more…
Google AdSense helps blogs and publishers that put ads on their websites to gain money. If you wish to make more profit, it is a great place to start to find niches and words for the most important earnings. The most profitable niches in AdSense are those who are paid Read more…
Publishers of online media are responsible for a large part of all web traffic. Despite the fact that each site is unique, many publishers try to discover the right monetization strategies so that they can continue to create better content and improve user experience. Finding the right ad formats, on Read more…
Native Ads are just paying content. If it’s posts, graphs, or images, whether a content creator can create it, companies can purchase it, and publishing sites can sell it. “How does native advertising vary from an advertorial?” you may wonder. To be recognized as a true native ad, the content Read more…
Native Ads, as the name implies, are a form of advertising content that fits in with its environment ( for example the medium in which it is displayed). As compared to other methods of advertising, native advertising seeks to adjust to the specific features of its placement, making the advertising Read more…
What Exactly is Traffic Arbitrage? Traffic Arbitrage is a marketing model in which you buy traffic at a cheaper cost in order to resell it on your website or blog and generate revenue. An advertiser is someone who buys and sells traffic. This actor redirects traffic by purchasing it on Read more…