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One of the most important factors for advertisers to consider is determining the best ad sizes for showing advertisements to consumers. While there is a wide range of banner ad sizes available today, this does not make the challenge any easier.

And use more options can also make it more complicated. Publishers should, in theory, be mindful of their inventory and website first. For example, the type of website (dense reading material or infographic-based) may influence the banner ad sizes or formats that are appropriate.

Aside from that, understanding the various banner ad sizes may be beneficial to publishers. As a result, in this article, we’ve attempted to clarify the various ad sizes that publishers have at their hands right now, as well as discuss the best banner ad sizes.

Banner Advertising

The term applies to the use of rectangular ad sizes to show advertisements. A picture, message, or a combination of both may be used as the ad creative. Publishers, on the other hand, may have found that image-based banner ads are the most effective. Banner ads are widely used in the ad tech sector because they are effective at creating brand value, are simple to incorporate, and can be used for retargeting.

Although the words “banner advertising” and “display ads” are often used synonymously in the ad tech sector, there is a significant distinction between the two. Banner advertisements are a form of display advertisement, which is the main distinction. Banner advertisements, interstitials, and video ads are also examples of display ads. Currently, the word “banner advertising” is generally used to describe various ad sizes.

Top Performing Banner Ad Sizes

So, when it comes to banner ad sizes, advertisers have a number of choices can choose from, but they must determine which ad size or sizes would produce the greatest impact. Moreover, some ad sizes are destined to do better than others for a number of reasons, including their positioning. Here is some detail about the banner ad sizes that work well to give publishers an indication about what ad sizes will help them gain more income:

Medium Rectangle (300×250)

This is the most expensive ad size and it is considered the highest performing ad size. It’s best to bring this ad above the fold if you want to get the most out of it. Publishers should assume high CPMs if they do so. You can also get more money if you combine a medium rectangle with a leaderboard ad.

Aside from that, the large rectangle (336280) is a popular ad format. This banner ad size is identical to the medium rectangle, but it has more content space.

Leaderboard (728×90)

Leaderboard ads are simple to enforce since they are part of the IAB standard ad units. Furthermore, the consumer demand for these ad units is extremely high, making the purchasing and sale process simple.

Leaderboards are normally displayed at the top of the page, so users can see them right away as they visit the website. As a result, publishers can try putting these advertisements in between the main content right at the bottom to see if they have decent results.

Wide Skyscraper (160×600)

Wide skyscrapers, also known as “large skyscrapers,” are another common banner ad size. They’re usually on the side of the screen and stay visible even though the user scrolls down the page, providing better ad visibility.

Wide skyscrapers were created to replace traditional skyscrapers (120600), which didn’t have enough room for content. Skyscrapers, on the other hand, should not be totally ignored because they can have decent returns to publishers.

Mobile Leaderboard (320×50)

After being smaller than mobile banner advertising, mobile leaderboards are one of the most common ad sizes for mobile. These advertisements are classified as anchor ads in AdSense for example, which means they hang to the bottom of every page and stay visible as the visitor scrolls down.

Mobile leaderboard advertisements are a good way to monetize mobile sites and are known for having a good user experience.

Ads are used by many platforms to monetize their websites. However, you must make the right decision for your business. MediaFem is one of the most popular advertising platforms in 2021. This is a massive UK-based network that has been monetizing sites and blogs for over a decade. Many websites use ad codes to persuade readers to read more content or to generate revenue from referral traffic on the same domain.

Publishers can use the platform’s advanced analytical engine to conduct A/B research, produce smarter reports, and personalize content, both of which are crucial for online technology advancement. Publishers can use their services to move between header bidding and the regular One Ad Code solution. This advertisement business offers a variety of ad types, including video, display, mobile, audio, and native advertising.

MediaFem does not charge fees and instead pays Net53 on the basis of a 70% Rev. Publisher share arrangement. These figures are given to all publishers, regardless of region, but they are not combined. Since it provides all kinds of ads that are suitable for the internet, MediaFem is the most common website for marketers and small publishers to earn huge quantities of revenue.


Also published on Medium.