CTR stands for Click-Through Rate. This is a metric that usually measures the number of times users click on a page or a post divided by the number of impressions generated. Click-Through Rate also refers to the total percentage of users who click on the call-to-action button in your advertisement. It usually leads them to the external ad.

What is a good CTR?

This absolutely depends on the type of blog or website you’re running. What sort of blog do you have? It also depends upon your goals, along with many other considerations. 

So now, what’s the average CTR? Whenever you look for the ideal CTR, keep in mind that it takes time to find it. It’s never constant for everybody, and its average scale depends on the factors like keywords that you’re using, and how much competition they have.

So here are 5 Tips to improve Click-Through Rate for European Publishers

Quality Content 

The first vital element to run a successful blog and improve your Click-Through-Rate is quality content. It is frequently said that “content is pivotal” because it is the penetrating component that will make or smash your blog.

Always remember to write with your blog followers in mind. If your posts are not captivating to the people you’re writing for, they’re not going to visit your blog again. Your content is where you have the chance to really pierce your niche market and dominate, to become a well-known blog. It’s one of the best ways to improve CTR.

Display Ads

Putting some ads on your website will definitely improve your Click-Through Rate. In order to do so, you have to work with an ad network platform. One of the best-known ad network platforms in the market is MediaFem. This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use their codes to stimulate users to view more articles on the same site or to increase their revenue for referral traffic.

Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

Use Long Keywords

Don’t go with the most popular and common keywords in your bog. Use keywords that are more specific to your website. In a couple of weeks, Google and other search engines will identify your website or blog as a place for that particular subject, which in turn will boost your content in searches and help your ideal readers find you.

Present your Blog in a Better Way

One more thing that can help you in improving the ClickThrough Rate on your blog is the way you’re presenting it to your readers. The layout of your blog plays a crucial character in compelling people to come to your blog, click on it, and read it from all your posts.

In addition, the way you position the ads on your blog is another critical aspect of it all. If you place the advertisements directly above the post content on the homepage, it makes a lot of difference in the rates.

Improve your Web Design and Social Presence

Remember that your website is only as strong as your audience, so you must invest time into gaining new readers and improving your Click-Through Rate. To begin, find a design platform that lets you build and construct an aesthetically satisfying and pretty design. Create a nice logo or employ a graphic designer to make one that suits your website and goals. These little details will make you stand out among other websites.

This builds a solid rock for your content. Compose interesting content for your website and include attractive pictures. Show these posts on your social media websites. Don’t forget to put some keywords and hashtags to stimulate the traffic of these posts, since SEO drives 75% of search traffic. A mix of social and organic traffic to your website will be the key to improving your Click-Through Rate.


Also published on Medium.


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