The advancement and progress in the advertising industry is only expanding every day. Publishers have to continuously search for new options to successfully monetize their apps, websites or blogs. This can be because of tech changes that take place in the industry or because standard procedures fail to produce expected results.
If you are interested in monetizing your website and generating revenue, it is very important to bring traffic to it. Publishers for the most part trust organic traffic, nevertheless, that may not be sufficient to boost ad impressions and CTR. In addition, publishers also have to think about keeping compliant with platform policies, which extra complicates things.
While organic traffic works pretty well for publishers that have exceptional websites, it may not be much for smaller publishers. Because of this, many publishers determine to pay for bringing traffic to their apps, blogs or sites. This is called traffic or digital arbitrage.
Once concluding the paid traffic being redirected to your app, website, or blog it is supposed to convert into increased ad impressions and CTRs. The most important thing for generating money with Arbitrage is to pay for traffic at a lower quantity of money than Google AdSense is paying you for utilizing their ads.
But First Of All, How Does Adsense Arbitrage Work, and Why Is It So Marketable?
Google AdSense is a free ad network that helps publishers to gain some money by showing ads that are suitable to their website’s written content, along with the reader’s geographic area. These ads can produce money on either a per-click or per-impression basis.
AdSense works by placing ads on your website or blog based on your content and people who visit your site. The ads are produced and paid for by advertisers who want to promote their products. Since these advertisers pay dissimilar amounts of money for multiple ads, the amount you gain can vary.
Sounds like a profitable situation for everyone, right? There are many publishers who are only living from the money of their blogs or websites thanks to Traffic Arbitrage
But unfortunately, since it is so popular and everyone wants to test it out, AdSense made the acceptance system very tedious. If you make just tiny omissions, you could get rejected. So, now that it is established what AdSense Arbitrage is and how it works, here are a few motives why Google could decline your Application.
- Design of your Website
- Website Does Not Follow Google AdSense Policies
If you have a website or blog and you want to start generating some money from it, then AdSense is going to be one of your primary options. This is an amazing way to begin testing ad monetization and digital marketing. It’s a very well-known ad platform very easy and simple to set up. But sooner or later, publishers wanting to optimize their ad monetization master plan will start taking a look at what else is in the market.
While AdSense is very simple to run and deploy, if your content is not appropriate, or you haven’t published enough content yet, you may have to look elsewhere.
Google gives a lot of value and attention to the content of the blog before accepting it. If the content is poorly written and has grammatical mistakes, Google will reject the blog instantly.
But not only the content needs to be grammatically good, it must also be original and has to provide value to the users and readers. So the number one reason is the poorly written content on your blog.
It has been established that AdSense arbitrage is difficult. So, below there are some key points that publishers should have in mind when they are trying traffic arbitrage.
Give What You Promise
Rather than going for organic traffic you are leveraging fastly acquired paid traffic. So it has to be determined. If you’re using anything to buy traffic, make sure your web page is not just AdSense optimized but is mostly true in terms of giving what the ad promised.
In case you use Twitter to show a service or product ad, your destination website should have it.
Create High-Quality Destination Page
Google puts first quality and gives rewards to a good user experience. No matter which AdSense arbitrage you take, you should not compromise with the landing page quality.
As a publisher, you must make sure it’s a nice looking landing page. A good landing page provides easy performance and experience, minimal page load time, good content, and association with the ad (which brought you the traffic at the first time).
Control Your Traffic Sources
Even if you are getting a very good quantity of paid traffic, you have to observe very carefully your traffic sources. You will need to make sure that no traffic source or third-party is redirecting you fake traffic. Since AdSense strictly controls data, not ensuring policy compliance can guide your account from being banned for life.
If You Monetizing with Google Adsense Is Not An Option For Me, Which Are the Best Alternatives?
You can look at other Adsense Alternatives. One of the best is MediaFem. Founded more than 13 years ago, MediaFem always keeps up with the latest revolutions in the digital market. The Publisher meets a platform that offers transparency and daily control of the activity. Such is the transparency and security they offer, that the use of their services is free of cost, their work model is based on Rev. Share 70% for Publishers and 30% for them.
Their solutions allow the publisher to choose from header bidding or the traditional One Ad Code option. MediaFem offers all kinds of formats like video, display, mobile, and native.
Also published on Medium.