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Since the last few years, video formats have been growing all over the world. 

For the platforms, video sharing produces money directly. It also produces indirect profitability and increases overall platform traffic and enables the data collection from users. 

After all, internet video advertising is likely to be a big new competitor for tv ads. Currently, YouTube and Facebook are the most popular social media platforms for this purpose.

Furthermore, according to studies on how a video impacts a customer’s intention to buy, 52 percent of customers feel more secure in buying a product after watching a video. Also, a message in video format, rather than text, is 95 percent more likely to be remembered by a viewer.

 

 

As a result of this expansion, the video currently represents one-third of overall display spending in Europe. Video has always been a sellers’ industry with consistent and high CPMs, attracting brand investments. 

 

What’s next?

Experts expect that the video category will continue to grow, breaking the existing barriers between tv advertising and other forms of media.

 

Pre-Roll Video Format 

A pre-roll ad is a commercial that runs before the visitor’s chosen video.

Pre-roll advertising is quite effective. Just because an ad displays before the user’s requested material, the audience is likely to be more engaged, driven, and willing to wait through a brief ad to access the content they want.

 

Consider displaying video adverts as a way to boost your earnings. This will involve the usage of an ad network, which is essentially a service that connects website owners with online marketers.

 

 

Mediafem

To display adverts in specified regions of your website, most ad systems use an automated network. You get a percentage of the commission when a customer responds to this content (by watching, clicking on, or making a purchase through the ad), with the remaining portion going to the network.

 

This is a full-service SSP platform with over 12 years of ad monetization experience located in the United Kingdom.

Several publishers acquire ad codes to attract people to read more articles on the same site or to increase revenue from referral traffic.

The network, which is driven by a strong prediction engine, gives publishers access to tools, intelligence reports, and customization possibilities that are essential for digital media success.

 

As a result of their use of the service, publishers receive 70% of the revenue generated by MediaFem. These percentages are consistent among all publishers, regardless of where they are located, and they are not averaged over all of them.


Also published on Medium.